Secret Key Digital Agency has been chosen by L.G.R brand to manage their online presence. Firstly we analyzed the business field, doing a benchmarking analysis among the competitors and determining the digital strategy that includes the most effective marketing activities to improve the business of our customer. Then we designed and developed the new E-Commerce website based on Magento platform.
The new website offers an excellent shopping experience on all the devices (desktop, tablet and mobile), due to a very intuitive web responsive interface with an elegant graphic design.
The E-Commerce will be promoted with a Cross Media Marketing strategy that includes SEO, Digital PR, Advertising campaigns on Google AdWords and Facebook Ads, Remarketing and Email Marketing.
About Direct Email Marketing, we implemented a customized solution that allows to recover abandoned shopping carts, doing upselling and cross selling activities aiming to increase sales and customer loyalty.
All the online channels and investments are tracked with Google Analytics, using the right KPI and targets, included the e-commerce tracking to calculate ROI and improve performances of Internet Advertising campaigns.