BLAZÉ MILANO debuts in eyewear in collaborations with L.G.R
BLAZÉ MILANO is pleased to present the brand’s first model of sunglasses, born from the collaboration with the Italian luxury eyewear brand L.G.R.
Made with craftsmanship in all its phases – such as hand polishing without the use of solvents and paints – the model is characterized by sober and elegant shapes that reflect the sophisticated and timeless allure that represents BLAZÉ’s style since the beginning.
Engraved on the left stem of the tortoise-shell frame, the message “YOU MAKE ME SMILE”, a tribute to the energy and sense of joy that the sun transmits and a clear reference to the Smiley Pocket, the iconic element that characterizes the shape of the pocket in the brand’s creations.
Particular attention was also paid to the packaging: the sunglasses case includes an exclusive printed silk cloth by Mantero coming from the BLAZÉ archives and available in four patterns, to keep always clean the Made in Italy mineral glass tempered lenses.
“BLAZÉ and L.G.R reflect the lifestyle and personality of their founders.” – said Luca Gnecchi Ruscone, founder and creative director of L.G.R – “Our generation has learnt to combine artisanal craftsmanship and technological innovation. We are lucky to have the chance to produce our collections in collaboration with skilled craftsmen, but, at the same time, we can communicate our vision through digital media, enabling us to reach a global audience.”
“We have always appreciated Luca’s work and aesthetic, his brand has the same values and care that we try to give to BLAZÉ; we have chosen and reinterpreted with him one of our favourite models, “Cecile”, so sophisticated and cool at the same time”.