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12 May 2020

We at L.G.R are present. We have always been there, despite everything. Operational, now more than ever, with the desire to give greater impetus to ideas and field experience, energy and proactivity to help reinvigorate our Country. And with the intention of pushing the accelerator using new gear, on roads that are not only a return to normality, but a projection of a resolute future.

Like my grandfather, who in a different era was able to draw lifeblood from the ashes of the war, today I try to face in the best way the challenges and obstacles that life has placed upon us. I am sure that the restart will be demanding, but stimulating at the same time“, – declares Luca Gnecchi Ruscone, founder of L.G.R.

In full awareness of how today, above all, it is forward-looking, as well as necessary, for entrepreneurs to be socially responsible, L.G.R has chosen to take action through a solidarity initiative addressed to two associations that engage daily in the battle against Covid-19 : the Misericordia di Firenze and the Associazione Salvamamme.

To the volunteers who work within these two institutions, L.G.R has donated large and very wrapping glasses, made with the accuracy and craftsmanship of all time, guaranteeing additional protection to the eyes, which are a very sensitive area for this virus.

50 pairs of glasses have been destined for the ambulance drivers of the Misericordia di Firenze, the oldest Italian private voluntary institution, which has been alongside the Florentines, every day, for over 7 centuries since its foundation (1244), with its emergency rescue service.

50 pairs have gone to volunteers from the Associazione Salvamamme, who support families in difficulty. This institution has been operating in Rome for over 15 years, intervening in moments of solitude and abandonment of mothers and families in conditions of socio-economic hardship. The former situations were already critical, yet have been exasperated by the effects of the pandemic on the economy. Salvamamme with its volunteers carries out punctual solidarity initiatives, through the collection of food, clothes and medicines, delivered every day to the elderly, the sick and fragile families.

The commitment of each of us today can make the difference in the global war against the common invisible enemy. Even the smallest contribution adds a valuable element in order to solve this crisis, which inevitably involves the whole world, as soon as possible.