On Sunday 26th of February, Luca Gnecchi Ruscone hosted an opening party in celebration of his first Pop Up Store in Milan, Corso Garibaldi 34. The event coincided with Milan Fashion Week and MIDO, one of the world’s largest optical trade shows.
The eclectic guest list was made up of Luca’s closest friends, L.G.R aficionados, press and colleagues. Sicilian street food company Lubar provided the drinks and traditional Sicilian ‘arancini’. The effortlessly cool Scilla Ruffo di Calabria provided the sound. All together, a magnetic and lively atmosphere spilled out onto Corso Garibaldi.
The Pop Up Store is open everyday from 10am to 7pm until the 25th of April.
Christian Rich & Luca Gnecchi Ruscone
Micol Sabbadini & Luca Gnecchi Ruscone
Lucrezia Gaetani Lovatelli Cembran
Davide Marello & Luca Gnecchi Ruscone
Benedetta Rossi & Luca Gnecchi Ruscone
Angelica Bellora, Laura Gancia & Arabella Bellora