L.G.R launches a Special Edition of sunglasses in collaboration with the historic clothing brand Robe di Kappa, sharing common values related to Italian style and authenticity. The communication will focus on the campaign claim “Robe di Occhiali”, also engraved inside the temple to emphasize the limited edition and the exclusive nature of the product.
L.G.R has created a new exclusive model of sunglasses in collaboration with Robe di Kappa, taking as a reference the iconic Fez, bestselling model of the L.G.R collection, and customizing it on the basis of colors chosen in line with Robe di Kappa style and positioning.
For this collaboration with Robe di Kappa, the matt finish of the Fez frontal was achieved through a natural thermal opacification process called sandblasting, preserving the very high quality of the cellulose acetate and giving a modern design. The slogan of the collaboration “Robe di Occhiali” is stamped inside the sunglasses’ temples.
The exclusive packaging is in leather handmade in Tuscany, personalized with the L.G.R x Robe di Kappa logo and includes a custom cleaning cloth.