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100% handmade in Italy



Cola di Rienzo

Our second monobrand store in Rome and the fifth one in Italy after Milan, Florence and Venice, the new L.G.R Flagship Store has opened its doors in November 2023. Located in the heart of the elegant Rione Prati – a few steps from St. Peter Basilica – in Via Cola di Rienzo, a landmark for luxury shopping of the Eternal city.


“The new space brings to Rome the atmosphere and aesthetics of Ottica Bini, the shop that my grandfather Raffaello Bini had in Asmara (Eritrea, Africa) between the 30s and 70s. The intertwining of Italy and Africa can be perceived in every detail of the space”

Luca Gnecchi Ruscone