Our first monobrand store in Florence and the third one in Italy after Milan and Rome, the new L.G.R Flagship Store has opened its doors in July 2020. Located in the heart of the city, in Via Porta Rossa, the store overlooks one of the historic streets of the city center, where the silk artisans and workshops used to be. It perfectly represents the brand’s DNA, standing out for its timeless style and designed to fully experience the L.G.R world.
“The store, designed by Giampiero Celani Piendlbach, perfectly embodies the soul of L.G.R: the adventure of Africa and the timeless elegance of Italian design. Inspirations from different African territories such as the colonial atmospheres of Kenya, the Arabic patterns of Maghreb and the nostalgic Italian heritage of Eritrea are the key elements of this interior design symphony, in perfect harmony with the brand’s DNA.”
Luca Gnecchi Ruscone