First monobrand store in Rome and the second one in Italy after Milan, the new L.G.R Flagship Store has opened its doors in July 2019. Located in the heart of the city, in Via della Fontanella di Borghese, an elegant street in the prestigious Roman district of luxury shopping and niche boutiques.
“Il nuovo spazio porta a Roma l’atmosfera e l’estetica dell’Ottica Bini, il negozio che mio nonno Raffaello Bini aveva ad Asmara (Eritrea, Africa) tra gli anni ‘30 e ’70. L’intreccio di Italia ed Africa si respira in ogni dettaglio dello spazio”
“The new space brings to Rome the atmosphere and aesthetics of Ottica Bini, the shop that my grandfather Raffaello Bini had in Asmara (Eritrea, Africa) between the 30s and 70s. The intertwining of Italy and Africa can be perceived in every detail of the space “
Luca Gnecchi Ruscone